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Articles & White Papers What is it? Historically speaking, a white paper is a report based on a social or political stance, supported by facts and statistics. In recent years, white papers have morphed into a dynamic marketing tool. A strategic document, white papers provide Marketing and Sales teams the ability to provide potential and existing customers with objective information that is helpful toward a resolution to a business challenge they are experiencing. White papers go far beyond the duty of a brochure or sales sheet, which typically only provide a list of features and benefits. Instead, white papers educate. Further, white papers can be converted to articles with some strategic editing so as to reach the appropriate audience, based on the publication where it is to be published. Why articles and white papers? Well-written white papers and articles can elevate you to the status of Expert in your field - enabling you to build trust and credibility with potential clients, existing clients, and even your competition. Samples & Excerpts General Interest Articles Buddies with Benefits The American Automobile Association (AAA) estimates that in 2005 it cost more than 56 cents per mile to run your car. That includes gas, maintenance, parking, and insurance. If you can find a carpool buddy, experts say that you can save over $3000 dollars per year. That's right. $3000! That would cover your haircuts, manicures, and pedicures for a year. You could probably even throw in a monthly massage and facial! Maybe you'd prefer to spend the extra dinero on a fabulous new wardrobe? Or, instead of a trip to the mall, there's that getaway to Europe that you've been fantasizing about! Read more... The Presenteeism Trap: Are you caught? The alarm cackles in its attempt to pop you out of bed. Your urge to stay beneath the covers goes beyond comfy-cozy. In fact, you're neither comfortable nor cozy - you're sick! You just want to stay home. But, work beckons. You're trapped in a web of indecision; wrestling with the dilemma, do I stay or do I go? Your body's ailments amplify as your brain reasons you out of bed and into the shower. Mind over matter, you think to yourself. Whether you are motivated by pride or fear, you refuse to call in sick to work. This overwhelming feeling to report to duty when you are too ill to be productive is called presenteeism. Read more... White Papers / Trade Magazines (Ghostwritten Pieces) Outsourcing: Devising a Game Plan What types of projects make good candidates for outsourcing? Your CIO just summoned you to duty by handing off the decision-making power about whether to outsource next year's big development project to rewrite the internal billing system. That's quite a daunting task! How can you possibly begin to decide if outsourcing is the right option for your company? Read more... How to work effectively with subcontractors and outsourcer organizations The key to success in working with subcontractors and outsourcers is to treat them as extensions of your own organization. This means that you must communicate as effectively with them as you do with your in-house teams, and ensure that they comply with the same policies you set for your own organization. Read more... Memory Errors from 64-Bit Platforms It is crucial that 64-bit platforms be stable and reliable as development teams create applications for them. Any memory errors or memory corruptions can cause them to fail. The great challenge with memory errors is that they are elusive problems that are extremely difficult and time consuming to find. Read more... OSS: A Tactical Plan for Building Applications Open Source is the current rave of the software industry. It's making great progress because of Linux - an operating system that truly works. People are all a-bustle about Open Source and are beginning to look for an Open Source option appropriate to all their application needs. This raises questions: How can you take advantage of Open Source when you're building applications? Are there any dangers involved in using Open Source? Read more... |
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