Writing & Editing Services
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Filbert Marketing Communications
provides writing and editing services for marketing
communication projects, including:
Advertorials
Use advertorials to promote your
business in publications such as newspapers and magazines.
Advertorials get your business "out there" in a non-biased
manner. Although, you are technically promoting your business
through an ad, it appears as an article.
Articles/White Papers
White papers are a strategic
document that Marketing and Sales teams use to provide potential
and existing customers with information that is helpful toward
resolving a business challenge they are experiencing.
Oftentimes, white papers are converted into trade magazine
articles with some light editing to effectively speak to the
publication's audience.
Case Studies
Case studies are customer success
stories. Oftentimes used by Sales as a reference to open doors
with prospects or secure the close of a sale, case studies
highlight the benefits that a customer experiences after
implementing a company's product or service.
Email Campaigns
Email campaigns, including
e-newsletters, enable you to reach out to prospects and
customers with a strong message and valuable take-away item,
building trust and gaining credibility.
Website Content
Strategic website content
significantly enhances both traffic to your website via Search
Engine Optimization (SEO) and the positive impression you leave
with visitors. The higher the content quality, the longer
visitors will stay to investigate your products or services. |
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